Cultivating Digital Growth
From the Roots Up
Technical Data Foundations for Ambitious Brands
Expert freelance data architecture specializing in modern tracking solutions, robust data layers, and seamless platform integrations.
Contact MeWhether you're building a data foundation from scratch or trying to fix one that no longer serves you, one thing is certain: unreliable data stunts growth.
BloomGenesis is the master gardener for your data infrastructure. I don't handle the marketing campaigns; I meticulously cultivate the technical soil they grow in. My exclusive focus is ensuring your data is clean, accurate, and ready to nourish your business from the start—without the overhead of a large in-house team.
GTM & sGTM
Acting as the central nervous system for your website's data. Server-Side GTM takes this further by moving execution to a secure cloud server—improving page speed and data accuracy.
Google Analytics 4
Transitioning to and optimizing GA4 to accurately track user journeys, custom events, and advanced conversions to deliver actionable business insights.
Campaign Manager 360
Seamlessly integrating CM360. I specialize in precise floodlight configuration and ad attribution to ensure enterprise media campaigns are tracked flawlessly.
Data Layer Architecture
Structuring custom, scalable Data Layers to capture e-commerce transactions and critical site variables. The absolute foundation of reliable tracking.
Looker Studio
Transforming complex, raw data into dynamic, automated, and visually engaging dashboards that allow stakeholders to easily monitor KPIs.
Why Plant Your Roots with Me?
Deep Roots, No Weeds
I am a pure technical specialist. I build the data plumbing your marketing team can trust, without the distraction of generalist agency services.
Agile Expertise
Access senior-level technical skill for specific projects, which is a perfect fit for the lean, agile teams common in growing businesses.
Built to Last
I build scalable systems that prevent costly data problems down the road, ensuring your foundation can support your brand as it flourishes.
Ready to cultivate a data landscape where your brand can thrive?
Let's talk about getting your technical foundation right.
Email me to scope your project